Massive change is coming to your industry, and the only question is whether you will initiate it or fall victim to it. From dramatically cutting prices to the unusual - "make stupid objects smart" - Fast Company's "7 Ways to Disrupt Your Industry" shows you how to succeed in today's business environment.

The advice is from the forthcoming book Smart Customers, Stupid Companies: Why Only Intelligent Companies Thrive, And How To Be One Of Them.

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