Jonah Lehrer's new book, "Imagine" is drawing quite a lot of attention for its take on the nature of creativity. Filled with observations backed by science, the book makes a number of counter-intuitive arguments. Writing at Fast Company's Co.Design, Paddy Harrington lists three such takeaways, which are "the importance of daydreaming," "successful teams are never too familiar with each other" and "bring in an outside perspective." On the last point:

We have a saying at Bruce Mau Design: 'Amateurs going in, experts going out.' For a long time, we struggled to articulate the benefit of being a 'nonexpert' in a field. We often talk about 'fresh eyes' in design. When you’re working too long with anything, by definition, you can’t 'see' it anymore. It helps to get a person unfamiliar with the work to give a fresh perspective. Well, it turns out that this is a fundamental pillar of innovation: Our habits form what’s called a ventral route. It’s like a rut in a road. It gets so deep that you simply can’t get out without outside help.

Read the whole piece.

Upcoming Events

April 18, 2014

IF Jefferson County Public Schools

April 26, 2014

IF Girls

June 22-July 12, 2014

GSE 2014 Summer Program

July 8-11, 2014

Lexington LTF math, science, and English training. Learn more.

July 15-18, 2014

Owensboro LTF math, science, and English training. Learn more.

Current News

Employment Opportunity

KSTC seeks Fund Manager/Director

Round 23 of the Kentucky SBIR-STTR Matching Funds Program will open on Apr. 1, 2014

Applications will be accepted between April 1, 2014 and April 30, 2014. The deadline to submit an application is 4:00 p.m. Eastern Time on April 30, 2014.  Read More

Laying The Foundation

KSTC will be hosting LTF math, science, and English training to help teachers embed engaging, rigorous instruction in grades 3-12 . Lexington, July 8-11. Owensboro, July 15-18. Louisville, July 22-25. Learn more.

GSE Seeking Staff for Summer Program

KSTC has two staff positions open for the Summer 2014 Governor’s School for Entrepreneurs (GSE), a residential summer program for high school students located on the campus of Georgetown College. Apply online at http://Kentuckygse.com.

KSTC's Mission

KSTC is an entrepreneurial company dedicated to enhancing the capacity of people, companies and organizations to develop and apply science and technology and compete responsibly in the global marketplace.

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