Jonah Lehrer's new book, "Imagine" is drawing quite a lot of attention for its take on the nature of creativity. Filled with observations backed by science, the book makes a number of counter-intuitive arguments. Writing at Fast Company's Co.Design, Paddy Harrington lists three such takeaways, which are "the importance of daydreaming," "successful teams are never too familiar with each other" and "bring in an outside perspective." On the last point:

We have a saying at Bruce Mau Design: 'Amateurs going in, experts going out.' For a long time, we struggled to articulate the benefit of being a 'nonexpert' in a field. We often talk about 'fresh eyes' in design. When you’re working too long with anything, by definition, you can’t 'see' it anymore. It helps to get a person unfamiliar with the work to give a fresh perspective. Well, it turns out that this is a fundamental pillar of innovation: Our habits form what’s called a ventral route. It’s like a rut in a road. It gets so deep that you simply can’t get out without outside help.

Read the whole piece.

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August 20, 2014

IF University:  A Legend in the TV Music Business: Louisville's Jonathan Wolff Tells All

September 5, 2014

Kentucky Innovation and Entrepreneurship Conference. Click here to learn more and register.

September 15, 2014

IF University: IF on Tap: Brewing with BBC

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Employment Opportunity

KSTC seeks Fund Manager/Director

Round 24 of the Kentucky SBIR-STTR Matching Funds Program will open on July 1, 2014

Applications will be accepted between July 1, 2014 and July 31, 2014. The deadline to submit an application is 4:00 p.m. Eastern Time on July 31, 2014.  Read More

Laying The Foundation

KSTC will be hosting LTF math, science, and English training to help teachers embed engaging, rigorous instruction in grades 3-12 . Lexington, July 8-11. Owensboro, July 15-18. Louisville, July 22-25. Learn more.

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KSTC is an entrepreneurial company dedicated to enhancing the capacity of people, companies and organizations to develop and apply science and technology and compete responsibly in the global marketplace.

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